32 WINDS WINE
Our Story
32 Winds has been a vision of Ed Mascarin’s for all his life.
It is a vision that has taken shape over 3 generations. The foundation was set with Ed’s grandfather, Angelo,who immigrated from northern Italy in 1904 and was hired to plant and farm vineyards in central California for the Italian Swiss Colony (now known as Asti Winery). Ed played in the vineyards as a boy, and later worked on the family farm pruning, harvesting, irrigating, drying the raisins, anything his Nonno asked. Meanwhile Ed’s father (also an Italian immigrant who married Angelo’s daughter) was a cellar Master at the Roma Wine Company, working for the Cella brothers and the venerable Louis Martini in the 1930’s and 40’s in the small central valley town of Kingsburg, CA. The grape, raisin, and wine business was all Ed knew growing up –it was a family affair as almost every member of Ed’s extended family was involved in some aspect of the business. The Local Lion’s Club offered then 17 year old “Eddie” a small scholarship to attend Cal Berkeley, where he was a walk-on for the football team and a star baseball player. The engineering classes he took along the way set him up to embark on a career in Industrial Engineering. 40 years and lots of Life Experiences later, he returned full circle to the wine world, and in 2009 became proprietor of 32 Winds.
Today, Ed, his daughter Mia, and a small team work together to continue the Mascarin legacy with 32 Winds. Matt Taylor vinifies the wine and manages the vineyards. Our grapes are sourced from select vineyards grown by trusted vineyard managers, as well as from our own estate vineyard. Our tasting room is nestled behind our vineyard in a garden setting, just outside Healdsburg, in gorgeous Sonoma County. There, you will find Sherry Harkins and Liz Findeiss who will host you on your visit and provide our delicious portfolio of wines for your tasting pleasure.
Our Team
Ed Mascarin and our extended team have created 32 Winds into what it is today. Meet our crew.
Ed Mascarin
Ed’s blood runs a deep shade of Cabernet. He is the 3rd generation of Vineyard managers and winery workers in his large Italian family. In addition to maintaining the vision for 32 Winds, he manages to squeeze in a round of golf and some trout fishing whenever possible. He is also a vintner member at the Mayacama Club in Santa Rosa California.
Mia Mascarin-Oven
Following in her father’s footsteps and her family’s rich history, Mia Mascarin Oven became the 4th generation in the wine business in 2010 after 20+ years in the energy industry. Mia and her father, Ed, work closely together to carry on the Mascarin family legacy of making exceptional wines. Mia’s main focus at 32 Winds is overseeing operations, while juggling finance, strategy and sales.
Matt Taylor
Winemaker Matt Taylor, an invaluable addition to the small family-owned operation, oversees the vineyards and vinification. Taylor’s impressive career spans the globe and includes wineries Domain Dujac and Araujo. His knowledge of winemaking and vineyards are the perfect fit to build on 32 Wind’s vision.
Joy Finn
Joyelle “Joy” Finn joins 32 Winds with over 15 years of passion and expertise in the wine industry. Joy is a storyteller at heart. She’s known for her infectious enthusiasm, warm smile, and the ability to make everyone feel like family the moment they step into the winery. When she’s not crafting exceptional customer experiences at 32 Winds, you can find her exploring local farmer’s markets, penning thoughtful pieces on wine and culture, or enjoying quality time with her loved ones amidst the rolling hills of Sonoma.
Corey Bauer
Corey Bauer, National Sales Manager at 32 Winds, brings over 25 years of experience in the hospitality industry. His career began in restaurants, where a passion for wine shifted his path. Corey spent 17 years as a distributor, with 12 years as General Manager of Thirst Wine Merchants. A proud 6th generation Oklahoman and Chickasaw Nation member, Corey enjoys sharing his love for George Jones and buttermilk biscuits. When he’s not immersed in wine, he enjoys spending time with family, cooking, or exploring the hills of southeastern Oklahoma.
Jalynn Serpa
Jalynn Serpa, a Sonoma County native, is an exceptional Direct Sales & Hospitality Coordinator at 32 Winds. Known for her warmth and strong customer service, she blends her passion for wine with a keen attention to detail. With a background in Business, Economics, and Society from the University of Oregon, and experience at Region Wine Bar and Benovia Winery, she is an invaluable part of the team. Outside of work, Jalynn enjoys gardening and has a deep love for music, bringing creativity and enthusiasm to everything she does.